There's hardly a time when your company doesn't need to make a press kit.īecause you certainly don't know when someone or a journalist wants to cover your company.
Whatever you later include in your online press kit, make sure you provide complete and clear information about your business. You can learn by looking at press kit examples from other companies, especially from media kit examples from companies operating in the same industry as you. It means that you can always experiment by adding additional information outside of this list into your press kit. You have to note that the items in this list are the common things that people usually add to their press kit. Providing a PR department’s contact is one way to make sure that you control information about your business on your own hand. You do not want to risk it by not providing contact and making journalists get information from other sources that might or might not be good about your business. Why? Because you will never know whether people who read your press kit have a question or even want to get more information directly from your company. Ĭontact is one thing that you must always include in your press kit. Then, you can also include other pictures, such as your daily business, working environment conditions, and so on. You can help them by including some of the best pictures of your company.įirst, you must include your company logo in your press kit. In addition to looking for answers, the people who want to cover you also often need images for their writing. You can help them by including the FAQ section in your digital media kit. When someone or a journalist reads your company's press kit, they hope they can find answers to their questions quickly. Although the news is not new, it is still worth showing. For example, several years ago, a great official visited and praised your company. In addition to the latest news, you can also include news that has been a headline for your business. This can help you to differentiate yourself from competitors. Make sure you list achievements from the most recent. Īdding a list of awards to your online press kit can help you develop your company's brand. Therefore, you should make sure to include the latest news to help people get to know your business better. The online press kit from your business will be the primary reference for people who want to write about or cover your business. In addition to explaining the history of your company, you must also explain the history or biographies of leaders or important people in your company in your press kit. This can serve as an introduction for people who want to know more about your company. But, what should you put in your digital media kit? įirst, your press kit must contain the history of your company's founding. Now, you know what an online press kit is. Media press kits used to be considered as a complete document whose contents changed over time, while a press kit was a document used for the needs of a product launch or event.īecause in this internet era both can be found on the internet, people now no longer distinguish between the two and call them electronic press kits. In the past, before the internet era, people differentiated between a press kit and a media press kit. What is a Press Kit?Ī press kit, or often referred to as an online press kit or digital media kit, is a document or collection of documents that summarizes things that describe your business.įor example, a digital media kit could contain documents about the history of your company, anyone who has held important positions, such as CEO or director, and biographies of that person.
DIGITAL MEDIA KIT SAMPLES HOW TO
Let's take a look at the definition of a press kit, as well as some press kit examples for your inspiration, and how to make them. People say that it will be easier for you to do your PR if you have a press kit.īut, what is a press kit, and how do you make it? Press kits are associated with the public relations or branding process of your company.
You may have heard the term press kit or online press kit when you started building a website for your business.
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